We bring the Kuble CONF and speakers to you and your screen in your home or office.
Welcome to Kuble CONF – the online conference about the megatrend live streaming
During the COVID-19 lockdown we at Kuble started to experiment with different use cases for live streaming. It involved a support platform for artists, live cooking shows, talks and discussions about blockchain or digital marketing – our overall conclusion became: Live streaming is AMAZING and it is a key element in modern communications. So we decided to go all the way by organising and running a live streaming conference instead of our legendary social media offline party. Welcome to Kuble CONF 2020 🚀
We invited experts from all over the world to share their knowledge with us on the new megatrend live streaming and shed light on its different aspects: Learn about business models in Africa, how China is reinventing retail with live streaming, what role blockchain plays in this development, the importance of e-sports and much more. Watch and listen to a live concert more intimately than in real life, taste natural wine with us, ask questions and join the discussion.
Buy a ticket to get access to the conference livestream that will be embedded on this website. Of course you can ask questions to the speakers and interact with the other attendees during the sessions.
October 22, 2020, 9am – 7pm CET. Reserve your seat at the ticket section. Check the program at the speaker list below.
We are very excited to give the stage to speakers from all over the world, covering so many different aspects on live streaming 👏👏👏 Take the chance to also ask them your individual questions.
Welcome and introduction by Christoph Hess, the host of Kuble CONF, Partner and Digital Strategist Kuble AG
08:45 - 09:00 CET
Our conference moderator Christoph will welcome you to the Kuble CONF and give you a quick introduction to the program and the procedure of the conference.
Julian Hosp – Blockchain Expert, Entrepreneur, Author
09:00 - 10:00 CET
How to use live streaming and video to build a community, extend owned reach and ultimately make business.
Julian is one of the best known crypto experts in German-speaking countries, with over 90,000 followers on YouTube. He is a doctor and former professional athlete, CEO&co-Founder of Cake DeFi and Chairman of the DeFiChain Foundation.
Stefanie Holenweg – Moderator eSports.ch and Twitch Streamer
10:00 - 11:00 CET
Growth and the role of streaming in e-sports and what it means for your marketing
Stefanie Holenweg, also known as 8bitblnde, talks about the importance of live streaming for the e-sport business and what skills are needed to grow your own streamer fame.
Stefanie works at BlueGlass Interactive AG.
Julian von Plato – DiscovrTV
11:00 - 12:00 CET
How to use the power of a global community for live streaming?
DiscovrTV is your window to the world of music through the eyes of global producers in the cities they live in. The platform showcases independent artists, creating video sessions, behind-the-scenes, in-depth interviews, podcasts, documentaries or filmed shows, thus giving viewers the chance to discover new music, new places, and become a stage where artists can develop their music globally. Julian von Plato is the co-founder and will share his experiences when it comes to using the power of this community for live streaming.
Tamsin Selby – Head of Global Art Brand Activation, Sponsorship and Events – UBS
13:00 - 14:00 CET
Enriching digital activation with live streaming: UBS Global Art activation
Live streaming is an approach to digital activation with many opportunities. Tamsin Selby, Head of Global Art Brand Activation, Sponsorship and Events at UBS, will talk about the firm’s art activations, as part of their response to the global pandemic.
Christian Aichhorn – Managing Partner Kuble AG
14:00 - 15:00 CET
Content machine live streaming
Kuble started to professionalise livestream as a service during the COVID lockdown period first as a project to help artists and later on extended the streaming for different use cases like cooking shows, interviews, deep dives into financial and marketing topics.
With a lot of our clients we experience that live streaming and video content slowly but surely becomes a fundamental part of content marketing strategies. We believe that this trend will accelerate in the near future and will outline the main reasons for this hypothesis.
Tony D'Onofrio – Top 100 Retail Influencer
15:00 - 16:00 CET
Will livestream shopping take off outside of China?
In fact, over half a billion Chinese engage in live streaming and, according to Alibaba’s Taobao, last year 400 million users watched its 60,000-plus livestream shopping shows hosted by brands, stores or influencers, and generated $28 billion.
Dr. Sean Stein Smith – Assistant Professor at the City University of New York
16:00 - 17:00 CET
How blockchain and crypto can supercharge the streaming economy
Sean Smith will cover the following topics during his session:
- The importance of blockchain and cryptocurrencies for the future of the streaming economy and ecosystem
- How a blockchain based platform can help secure the information of content creators and consumers of the content
- Implications for a blockchain based steaming platform and ecosystem to help protect freedom of speech, minimize censorship, and help prevent deplatforming
Wine Tasting with Smith & Smith
Experience a journey through the tastes of natural wine
Stefan Schmitz and Christoph Pichler from Smith & Smith will guide you through this live stream. It is open for all conference participants but for sure will be a lot more interesting if you buy the wine tasting extra ticket and have sent 3 bottles of great natural wine to you in advance for the tasting. Find out more here!
Live in concert
She lives in Europe, he lives in America. Between them, an ocean. But in a modern form of relationship, the two actors play a dadaist game called ¨cadavre exquis¨ from where arises their repertoire, soaked in a retro-french touch and an American folk-country.